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Radio Broadcast Alerts
Radio Resources
 

Bethesda, MD
301-664-6448

Atlanta, GA
404-846-6850

 

 
 

A radio broadcast alert is a one-page release distributed to radio stations and/or networks via e-mail and/or fax. The service can be utilized for a full range of purposes, from quickly turning around a late- breaking news story to promoting giveaways and events.

Benefits of Service:

  • Maximize exposure by reaching many stations/networks simultaneously and cost-effectively;
  • Quick turnaround time, if necessary (about two hours); and
  • Ability to localize a national story.

The Service Includes:

  • Writing the broadcast alert (with your final approval);
  • Targeting appropriate stations and/or networks;
  • Distributing the alert to a predetermined
    number of stations/networks;
  • Placement on content website www.radionewssource.com;
  • Verification of usage through a 10% random sample of stations/networks;
  • Interim updates on usage during the follow-up
    process; and
  • Final Broadcast Usage Report to include full
    usage information.

To Begin the Service, the Following is Needed:

  • Background information—a press kit, press releases,
    fact sheets, and/or articles to write the broadcast
    alert;
  • Two hours or more lead time; and
  • Basic demographic and geographic information
    for targeting.