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A radio media tour (RMT) is a series of back-to-back
radio interviews that allows your spokesperson
to be interviewed by multiple radio stations and/
or networks within a few hours. RMTs generally take
about two to four hours of your spokesperson’s
time,
depending upon how many interviews you would like
to complete. Interviews are typically booked in ten
minute windows, allowing a maximum of six scheduled
interviews per hour.
Benefits of Service:
- Effective use of spokesperson’s time;
- Airing on 99% of stations/networks conducting
interviews;
- Allows spokesperson direct interaction with radio
reporters; and
- Maximizes on-air time for your spokesperson,
organization and issue.
The Service Includes:
- Writing the pitch notification;
- Targeting appropriate stations and networks;
- Pitching stations and networks;
- Sending background information to interested
stations and networks;
- Booking interviews during designated
interview times;
- Issuing a broadcast alert, if necessary;
- E-mailing or overnighting scheduled stations and
networks background information;
- Confirming scheduled interviews approximately
24 hours in advance;
- Teleconferencing with a dedicated News Generation
moderator;
- One open line into the teleconference for you or
your client to listen in;
- Placement on content website
www.radionewssource.com;
- CD copy of each interview from the tour;
- Verification of usage to 100% of stations/networks
conducting interviews;
- Interim updates on usage during the follow-up
process; and
- Final Broadcast Usage Report to include full usage
information.
To Begin the Service, the Following
is Needed:
- Background information — a press kit, press releases,
fact sheets, and/or articles to write
the pitch notification;
- Spokesperson’s availability — date(s)
and times, allowing for about five to six interviews
per hour;
- Ten business days lead time; and
- Basic demographic and geographic information
for targeting.
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