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Public service announcements
(PSAs) are produced audio reports or written
scripts from a non-profit organization, foundation or
charity, generally running 15-seconds, 30-seconds, 45-seconds,
and 60-seconds in length. PSAs are generated for on
air use by radio stations and/or networks to promote
a specific social message aimed at increasing public
awareness or having listeners take action on a particular
issue.
Benefits of Service:
- Build and increase, an organization’s image; and
- Ability to localize a national story to states
or regions by localized reports.
The Service Includes:
- Consultation on creative work and production
of PSA;
- Recording PSA via phone or formatting recorded
PSAs;
- Targeting appropriate stations and/or networks;
- Writing a cover letter to accompany the PSA;
- Distribution of notification via fax and/or e-mail;
- Placement of the story on content website www.radionewssource.com;
- Verification of usage through e-mail response
from stations/networks;
- Additional verification through a 10% random
sample of stations/networks;
- Interim updates on usage during the follow-up
process; and
- Final Broadcast Usage Report to include
full usage information.
To Begin the Service, the Following
is Needed:
- Background information — a press kit, press releases,
fact sheets, and/or newspaper articles to write
the cover letter;
- Produced public service announcement(s) or coordinating
time for recording; and
- Basic demographic and geographic information
for targeting.
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