On August 18, 1997, Susan J. Matthews and Lynn Harris Medcalf opened the doors to News Generation, a public relations services company based on the principle that quality clients, dedicated team members, and a learning atmosphere would make the radio world stand on its ear. The mission was then, and continues to be, connecting clients who have credible, newsworthy messages with appropriate radio outlets that are seeking high quality content. And for the last five years, News Generation’s team of seasoned journalists has completed more than 1,000 successful radio campaigns.
Why radio? Many have asked this burning question. Every week, radio reaches 96% of people ages 12 and older, and there are more than 13,000 radio stations in the U.S. Keeping track of radio contacts is a full-time job, and on top of that comes writing, producing and pitching customized to the medium. Listening to and understanding what radio news directors, programmers, and reporters want has been the key to our continued success.
Awards and accolades for the company include finalists for Fast Company’s ‘Fast 50,’ winner of the PR Week Audio News Release of the Year, winner of three Phoenix Awards from the Georgia Chapter of PRSA, and speaking engagements with the Automotive Public Relations Council, Ragan Communications and regular appearances on a nationally syndicated radio talk show.
Since 1997, there have been dynamic changes in the radio industry, and we have been fast to implement the latest technologies. Broadcasting over the Internet and e-mailing audio files is now second nature and part of our pitching every day. We are excited to see what the next five years will bring and lead the charge in new technologies for the radio broadcast industry. On our fifth anniversary, the News Generation team would like to thank all of our clients, friends and partner companies who have helped achieve us this level of success. Here’s to many more years of radio campaigns that make a difference!