Events that raise awareness or celebrate months, weeks or days to commemorate an event can sometimes give PR people a good nail to hang our hat on to make a story relevant or timely. Presenting one of these events in a pitch can turn a story that would otherwise be an evergreen one into one that airs with a sense of immediacy.

Study and survey releases also present timeliness to stories that might otherwise be looked at as a trend piece that has a shelf life of three months in the “this sounds good, maybe I will get to it tomorrow” file. Feedback we consistently get from stations for pitches is to make sure information is timely, newsworthy and really has an impact on their listeners.

For a list of events happening between early October to the end of the year, please visit: