Today, Susan Matthews Apgood, president of News Generation, Inc. is speaking at the National Association of Government Communicators – Communications School Program in Baltimore, Maryland. She is speaking at a session titled, “Welcome to the Wiki, WiFi, Blog, Podcast, RSS Technological Society” with Denise Graveline and Dan Shellenbarger. During this session, Apgood will discuss podcasts and audio blogs. Here are her notes for this session for those who are interested in learning more about these two communication tools:


What is a podcast?

  • Method of distributing multimedia files, such as audio programs or music videos, over the Internet for playback on mobile devices and personal computers
  • Syndicated through RSS or Atom feeds
  • Distinguished by its ability to be downloaded automatically using software capable of reading RSS or Atom feeds
  • Usually features one type of “show” or topic, presented on a regular basis (i.e. weekly or daily)

Podcasts as a promotional tool:

  • Personal touch and voice to external communications
  • Cost-effective way to distribute content
  • Ability to reach consumers directly

Examples of what you can podcast:

  • Department head reports
  • Keynote speakers
  • Seminars
  • Internal training materials
  • News
  • Articles
  • Books
  • Selections of a radio media tour

Who is podcasting?

What do you need to podcast?

  • Desktop computer or laptop
  • Website or blog with an RSS feed
  • Audio recording and editing software
  • Web server with plenty of space and bandwidth
  • Microphone
  • Audio card (with input capability)
  • Headphones
  • MP3 encoder

Helpful Links

Podcast Readers:


What is an audio blog?

  • An online audio diary
  • Many audio blogs focus on music and music commentary
  • If you are not using your own original content, be sure to have legal rights to use
  • Companies can use audio files on their own blogs to provide information to consumers or the blog community
  • They can be news pieces, interview segments, a statement from the CEO or president or any number of other types of messaging a company wants to get out

Samples of audio blogs

Helpful Links to Add Audio to a Blog


PHONE: 301-664-6448
7508 Wisconsin Avenue
Suite 300
Bethesda, MD 20814


Copyright News Generation, Inc. 2020

Certified Woman Owned Small Business (WOSB) and Women's Business Enterprise (WBE)

Send an email to EVP & Founder Susan Matthews Apgood. We will respond within one business day. Or, email Susan directly at

7 + 7 =