Through our relationships with radio reporters and producers we have learned what works and what doesn’t when pitching stories.
First, pitches should only be about 20 seconds in length. Utilize compelling statistics or facts, and localize it whenever possible. Secondly, be mindful of reporters on deadline. We have learned what times are best for the reporters and producers in all the major markets. Visit the radio stations website and find out when the reporter is on the air and avoid calling around those times.
Lastly, don’t pitch them unless the story has an impact on their listeners. Know that a radio reporter is always thinking, “Why should our listeners be interested?” Your pitch should answer this question for them.