By using radio in a crisis situation, you can restore order and confidence with an audience in a timely manner. The best radio technique to use during a crisis situation would most likely be an audio bite line.

All you need is a spokesperson available for a few minutes to record a soundbite and a press release or media advisory. Sending out an audio bite line is the best way to reach many stations and networks quickly and cost-effectively. Sound is placed on a content website and on an 800-number line for stations and networks to call and record sound bites. A bite line can be turned around quickly, in two hours, if necessary.

Answer submitted by Curtis Gill,
Operations Manager, News Generation, Inc.