An RSS feed is a real value to an organization that updates their website content on a regular basis, such as an active press room. This tool can become very valuable to consumers and journalists who have news constantly fed to them instead of searching for it.

Think of it this way: your website is your storefront and your RSS feed is your personal courier and delivery truck, who constantly shuttles around the web, letting those who are interested in your products or services know that you have added new items. RSS feeds provide you a direct, regular connection to reporters, clients or customers and allow you to develop and strengthen those important relationships.

Answer submitted by Krissy Rowan,
Marketing Associate, News Generation, Inc.