Contact: Lynn Harris Medcalf, 404-846-6850
~ More than half of stations believe that HD radio will impact the radio broadcast industry ~
Atlanta, GA – January 19, 2007 – A recent survey of 50 randomly sampled stations in the top-50 markets conducted by News Generation, Inc. reveals that 56 percent of surveyed stations have a station in their family that is currently broadcasting in High Definition (HD). Further, more than half of stations believe that HD Radio will impact the radio broadcast industry.
Although HD Radio hasn’t yet rivaled satellite radio in its reach, its sound quality and increasing availability may mean a greater impact on traditional radio than satellite has, largely because HD Radio is an extension of traditional, terrestrial radio. In fact, HD Radio has been chosen by the Federal Communications Commission as the standard for local area broadcast of digital signals in the U.S. because it works on the same frequencies allocated to analog, or FM and AM, radio stations.
According to http://www.hddigitalradio.com/, there are currently 605 broadcasting HD radio formats in 68 markets throughout the nation. Of the 56 percent of the surveyed stations that currently broadcasting in HD, 39.3 percent responded that they adopted the new technology because it offered a “higher sound quality” and 28.6 percent said it’s because HD is the “wave of the future.” Of the more than half that think HD Radio will impact the radio broadcast industry; 27.8 percent respondents say the sound quality would especially impact AM radio.
The adoption of HD Radio isn’t the only big trend in the radio broadcast industry. When asked what the next big trends in radio will be, 18 percent of the stations said “integrated radio systems” incorporating Bluetooth, wireless, HD Radio and Satellite Radio. Primarily used to provide “CD quality” music, HD Radio is the first step in digitizing the radio spectrum. While listeners don’t have to subscribe like they do to satellite radio, special receivers are needed to pick up HD stations at this time. Eventually, it is expected that all radio broadcasts will be digital, although the FCC has not set a timeline for that migration.
News Generation, Inc. is a public relations services firm specializing in radio. Founded in 1997, the company specializes in utilizing radio techniques, such as radio media tours and audio news releases, to secure earned placements for corporations, associations, non-profits and clients of public relations firms. For more information, visit https://www.newsgeneration.com/.