News Generation will be producing a podcast of tomorrow’s (March 20) PRSA-NCC event on
Ethics in PR: Avoiding a Crisis in Credibility.” We have long spoken about the need to maintain credibility through ethical PR practices. In my mind the largest component of this is transparency. And in radio media relations the biggest threat to credibility is the temptation to pass off purchased time (guaranteed placements) as earned media. By the way, there is a “brilliant” op-ed on this very topic in the March 17 issue of PR Week.

Hope to see you at the PRSA event…