Although there are a number of ways to disseminate information in the digital space, audio news releases (ANRs) remain an effective way to reach consumers, particularly when the message is compelling, concise, and easy to understand.

These short, 60-second audio packages, containing one or two sound bites from a client, can be distributed to radio outlets across the US, but are more often picked up by stations in smaller markets.

As such, ANRs work well in presenting targeted news on local issues, says Susan Matthews Apgood, president of News Generation. “You’re able to reach people when they’re listening and where it matters to them,” she explains. Read more…

The above article was featured in PR Week Magazine
Written by Beth Krietsch