On Tuesday, April 28th at PRSA-NCC’s monthly workshop, panelists did a great job of exploring the ins and outs of blogs. Personally, I still have a hard time justifying the time that many people put into blogging — reading them, writing them and twittering about them. Maybe it is just because I have not been 100% committed to the idea of adding something else to my daily schedule. But, today’s panelists (listed below) are committed and enthusiastic, and in turn, I think I turned a corner on their value.

Brendan Hurley from Goodwill of Greater Washington explained bloggers should be passionate about your subject matter, and a good writer. Hurley mentioned that combination is hard to find. Our own Denise Graveline has master the art of blogging through her journalism background and her passion for her blogs. Chris White, one of the originals for the TSA blog, explained the process of how TSA’s blog came to be, and how you must have 100% leadership buy in to make a blog work.Gone are the days when the primary way an organization got its message out was through traditional, mainstream media relations. Hurley’s concluding thought was “Integrate, don’t eliminate” when talking about the use of new media.


  • Brendan Hurley is senior vice president of marketing & communications for Goodwill of Greater Washington, creator of the highly popular and successful DC Goodwill Fashionista blog, which has received national prominence.
  • Chris White is director of PR for AirTran Airways and former acting assistant administrator for the Transportation Security Administration, where he launched the groundbreaking Evolution of Security blog and the agency’s innovative Got Feedback? Passenger contact program.
  • Denise Graveline is president of don’t get caught, an independent communications consultancy and author of two blogs, don’t get caught news & info and The Eloquent Woman
  • Rachelle LaCroix, account supervisor at Fleishman-Hillard, is one of the agency’s experts on social media and blogging and maintains relationships with many of the world’s most influential bloggers for clients ranging from AT&T; to the YWCA.
  • Moderator: Heathere Evans-Keenan, APR, past PRSA-NCC president and president of Keenan PR, Inc.

Posted by Susan Matthews Apgood