“The Evolution of PR in the Age of Obama,” from PRSANCC is now being offered as a podcast of the professional development workshop which was held on June 17, 2009 at the U.S. Navy Memorial and Heritage Center. This podcast was produced by News Generation, Inc.

Consider it another step in the evolution of Public Relations. YouTube, Facebook, blogs and the innovative use of the Internet, web sites and massive grassroots campaigns utilizing call-to action e-mail groups and texting were key parts of the Obama team’s success both in generating public support and in raising unprecedented amount of campaign money. Since he has taken office, the Obama administration has sent word out to federal agencies to make these new technologies a centerpiece of their communications plans.

PRSA’s Professional Development Committee assembled a diverse panel of experts who examined ways public relations professionals can make effective use of these incredible new technological tools and how they can be incorporated in with traditional campaigns. The presentations evoked a lively discussion and helped the audience learn the best ways to successfully use social and digital media as part of their overall public relations strategies.The panel included:
• Monte Lutz, senior vice president of digital public affairs at Edelman
• Brad Peck, senior director of communications at the U.S. Chamber of Commerce
• Allyn Brooks-LaSure, deputy associate administrator for public affairs at the U.S. Environmental Protection Agency
• Christina Pearson, senior vice president at Fleishman-Hillard
• Moderator: Phil Rabin, West Glen Communications and editor, Capitol Communicator

To download the podcast, click here.

posted by Susan Matthews Apgood