This podcast was produced by News Generation, Inc.  


Now is not the time to downplay the effectiveness of Twitter during this global credit crunch.  According to our panelist, social networking has the ability to add other dimensions to your next event or conference. Live blogging and tweeting from conferences and other gathering have expanded the reach of events that take place in a fixed location – a timely benefit with the economy curbing business travel.

PRSA’s Professional Development Committee assembled a diverse panel of experts who examined ways public relations professionals can make effective use of Twitter and other social networking sites to spark discussions with the public resulting in productive PR campaigns. The presentations revealed Twitter secrets and tricks to the trade when using new technology as part of your overall public relations strategies.

The panel included:
•    Michael Pranikoff, director of emerging media, PR Newswire
•    Susan Cato director web and new media strategy,
     Biotechnology Industry Organization
•    Susan E. Jacobsen President, LUV2XLPR
•    Mike Holden, American Board for Certification of Teacher Excellence 

•    Moderator: Debbie Friez, vice president, BurrellesLuce and co-chair, 
     PRSA-NCC Professional Development Committee

To listen to the podcast, click here.


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