In 2008, Arbitron released figures for satellite radio listenership showing just over 17 million listeners are tuning in. Many of those following satellite radio complained that the survey was inaccurate and biased.
The last listenership study was part of a larger listenership survey on radio in general. Now Arbitron has now released the findings of study specifically aimed at finding out how many people are listening to Sirius XM.
The findings conclude that satellite radio has more than 35 million listeners. Listeners also spend about 2 hours and 45 minutes per day, according to the study, with most of that listening taking place, not surprisingly where most radio listenership takes place – in the car.
Now we know satellite radio has the audience, we’re all tuning in to see what they’re doing to keep them.