How do you craft the perfect “twitter pitch” or  best contact a reporter in an environment dominated by social media?

Join some of the area’s best PR minds for a lively breakfast discussion on these issues and many others in “The New Rules of PR.”

Moderated by C.Fox Communications president Carrie Fox and featuring valuable information from award-winning communicators, this event will highlight creative insights into developing a story that not only gets noticed, but garners positive media coverage.

The event will also feature suggestions from some of the city’s best bloggers and journalists for making your pitch stand out, scoring coverage and ensuring that your message is re-tweeted.


*Jennifer Nycz-Conner, special projects producer and columnist for The Washington Business Journal, where she covers a variety of topics within the local business community. She is also the voice of the WBJ’s Twitter handle, @WBJonline

*Kate Michael, aka ‘K Street Kate’, president and founder of the popular online lifestyle magazine of the same name, and talk show (The District Dish), that promote life, work and play in the District of Columbia

*Michael Price, Press Secretary for At-Large Councilmember Kwame R. Brown and the brains behind the Councilmember’s popular website and social media

*Chinyere Hubbard, Vice President, Communications and Marketing, Washington Convention and Sports Authority (WCSA), responsible for all public relations and marketing activities in support of WCSA, the Walter E. Washington Convention Center and WCSA’s sports and entertainment programming.

*Susan Apgood, President of award-winning radio media relations firm, News Generation


Wednesday, July 14, 2010



Bistro Bis, at The Hotel George

15 E Street NW, Washington DC 20001

Closest Metro: Union Station


Executive Directors, Directors of Communications, Directors of Media Relations, Vice Presidents of Communications, Marketing Communications Managers, Agency Account Managers, Communications Officers

Register at: