Presented by the PRSA-NCC Professional Development Committee
Date & Time: Tuesday, January 10, 2012 , 8:00 to 10:00 a.m.
Location: Navy Memorial, 701 Pennsylvania Avenue, NW, Washington DC, 20004
Cost: $35 PRSA, WWPR and BPRS members; $55/non-members; $10/students/retirees, $10 additional the door.
Register here

When entities like the World Bank and International Monetary Fund were established to foster global monetary cooperation after World War II, no one could have anticipated a world of 24/7 e-news, iPad magazines and Twitter. These new mediums – in addition to an increasingly interconnected global economy, the pull of emerging markets and Euro zone upheaval – make international financial communication a crucial strategic challenge. 

This PRSA-NCC Professional Development Workshop will provide concrete examples of how financial institutions manage unfolding policy messages, often mitigating potential crises while communicating with a global, multi-cultural audience in dozens of languages. Whether you’re connected to international business, picking up crisis communications tips or just interested in the intricacies of tweeting in Arabic, this lively panel will provide a real-world examination of the financial messages that are shaping our global economic recovery.

Panelists include:

  • Bill Murray, Chief of Media Relations at the International Monetary Fund
  • Greg Ip, U.S. Economics Editor for The Economist
  • Silvia Kofler, Minister-Counselor, Head of Press & Public Diplomacy/Spokesperson for European Union Delegation to the United States
  • Representative from the World Bank (invited)

Potential discussion questions include:

  • How do institutions like the World Bank and the IMF adjust messages for cultural relevance while still maintaining consistency?
  • How do global financial institutions manage relationships with the financial press, given the need for both timely dissemination and political discretion?
  • How can communicators mitigate the adverse reactions that inevitably accompany any highly charged financial decision on the global stage?
  • What is the role of social media and web content in shaping world views of these institutions? How are programs like World Bank’s #thinkEQUAL campaign crossing barriers such as language and basic Internet access?


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