Presented by the PRSA-NCC Professional Development Committee

Tuesday, April 10, 2012

Time: 8:00 a.m. – 10:00 a.m.

Location: Navy Memorial

Whether you work for an association, nonprofit organization, the government, a corporation or a PR agency, public relations is often viewed as a support function. But, at the end of the day, our goal is to move our organization’s or our client’s mission forward, which involves working with people at all levels and across multiple departments. Regardless of what level you are at in your career, ensuring that PR has a seat at the table is easier said than done. Most of us have had no formal training in the area, and we learn by trial and error.

Business coaching has entered into the realm as a proven way to help organizations minimize some of those hard lessons learned  and break down silos to improve teamwork and synergy in order to advance an organization. How do you ensure your organization is among those on the leading edge and that you, as a PR professional, are among the team helping  to drive that success?

This workshop will cover:

  • Real-life examples of businesses and individuals who have used business coaching and how it has resulted improved communication and greater collaboration, leading to increased productivity;

  • Tips on how to more effectively communicate expectations and provide constructive feedback; and

  • How to address the core issues that may be impacting performance to bring about sustainable change.


Panelists include:

  • Alan Cohen, former PR director for the Harry Potter series turned business coach and author of the newly released book, Tough Talks for PR Pros: How to say What Needs to be Said to Clients, Colleagues, and Employees; and

  • Debbi Jarvis, Pepco Vice President of Communications &  former NBC4 news anchor turned PR professional


Receive an autographed copy of Alan’s book for a special discounted price of $10.00 (cash only please).


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