Presented by the NCC Professional Development Committee
Tuesday, June 12, 2012 – 8:00am to 10:00am
Twitter is an increasingly important tool used by journalists to gather and break news, as well as a promotional tool to encourage followers to read their stories.  It is also an important way for public relations professionals to pitch stories to journalists.  In this timely workshop, learn:

  • How journalists use Twitter in their professional lives;
  • How to pitch journalists with the popular social media tool;
  • How to join conversations being held by top reporters in the business;
  • How to build relationships 140 characters at a time; and
  • How to integrate Twitter into your media relations program.

$35 – PRSA, WWPR and BPRS Members
$55 – Non-members
$10 – Students/Retirees
$10 extra at the door

U.S. Navy Memorial & Heritage Center
701 Pennsylvania Ave., NW, Washington, DC 20004
Metro: Yellow/Green lines, Navy Memorial/Archives
For directions and parking, go to

Panelists include:

  • Dave Weigel,, political reporter, @daveweigel
  • Ylan Mui, Washington Post, retail reporter, @ylanmui
  • Mark Hamrick, AP Radio, business editor, @hamrickisms
  • Tom Sherwood, WRC-TV, political reporter, @tomsherwood
  • Moderator:  Aaron Cohen – Vice President of Media Relations, MSL Washington

Visit the PRSA-NCC website to register.

If you have questions, please call the chapter office at 703.691.8733.





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