In an effort to continually educate the PR industry about broadcast media relations, in our newly launched video, we highlight the importance and functionality of PSAs on radio and television stations.   “A public service announcement is an audio file, video file, or a script that radio and television stations use to raise awareness about a particular issue,” explains -Lynn Harris Medcalf, executive vice president and co-founder of News Generation.   This video is the third in our series highlighting our services, with the first two highlighting radio media tours and audio news releases.  In this video, we emphasize how  to best get your PSA heard.   Check it out.