It is always a topic of discussion among public relations professionals. What the return on investment for PR dollars spent?  We have produced a video that provides our take on just that issue.  It gives the background on our philosophy, the way we work, how we target, and the service we provide.  We hope this inside look helps the PR community to better understand our process, reporting and interaction with reporters.  Check it out.  As always, we would love to hear your feedback!