The benefits of social media are apparent, so much so they have altered how many of us conduct our business.  However, there is more to utilizing social media than having a Facebook page or a Twitter account.  To help you use these sites to their full potential the PRSA-National Capital Chapter is partnering with leading digital agency, Social Driver, to bring you, “Social Media Boot Camp Seminar.”  At the first seminar, “Driving Your Social Strategy,” we will be discussing how to develop an “owned media” strategy that complements and supports earned and paid media.  There are a variety of objectives we will also cover, including:

  • Introducing proven frameworks to help you assess your current digital strategy and plot a roadmap for success.
  • Reviewing the difference between Talking, Listening, Engaging and Sharing, highlighting examples of each and when they are most effective for your strategy.
  • Describing tactics that leverage various web and social media tools, including Twitter, Facebook, websites, and blogs.
  • Identifying how to align business goals with different digital strategies, and specifically, how to measure progress.

Cost: $155 PRSA, WWPR, BPRS Members; $195.00 Non-members

Date & Time: October 25, 2012 from 8:30 a.m. to 11:30 a.m.

Location: 406 7th Street NW, 2nd Floor
Washington, DC 20004

Visit the PRSA website to register for this event.

There will be three more seminars in this series in the weeks after.  The seminars include, “Getting Hands on with Linkedin” on October 31; “I Can’t Believe it’s on Twitter” on November 7; and “Managing Your Social Media Management” on November 27.  Each event is priced as above if attended individually, if you attend all, save $100 by registering for the entire four-part series (dates are: 10/25, 10/31, 11/7, 11/27 and all are from 8:30 to 11:30 a.m.).


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