These days it seems like once a big event is over with everyone is already done talking about it. Events like the Super Bowl, the Academy Awards and especially elections become tired, old news the second the results are in. So instead of tying your story to a major event, try tying it to the day after. There are so many holidays that have topics to talk about the day after. Find a counter-intuitive angle to make your story unique and get journalists’ attention the day after the big event.
This idea from MichaelSmartPR