Do you think you can spot a “Classic Rocker” a mile away?  It might not be as easy as you think.

According to the latest research from Arbitron, classic rock listeners are more likely than most to have dined at an upscale restaurant, bought or leased a hybrid vehicle, and were great targets for just about all retail categories.  These listeners are avid fans of sports — shopping for sporting goods, checking out sports websites and purchasing tickets to sporting events.

Classic rock listeners are also significantly more likely to have conducted home improvement projects in the previous year, and these listeners have their wallets out for high-definition TVs and Blu-ray players.  They also expressed an interest in high-tech toys like smartphones, e-readers and MP3 players.

The classic rock format itself ranks above average of its adult audience residing in households earning $75,000 or more per year and the proportion of classic rock adult consumers who’ve earned a college degree has risen by seven percent over the last four years.

So, the next time you see someone pulling up to the valet at an expensive Italian restaurant in a Prius, instead of listening to Bach, they might just be listening to Bachman-Turner Overdrive.

written by Jeff Gibbons


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