As the news cycle becomes faster paced and the influence of social media continues to grow, clients are expecting news and media coverage to not only be top-tier, but also published as quickly as possible. To help guide communications professionals in this increasingly challenging media relations world, PRSA will be hosting an event called, “Learn How to be ‘Pitch Perfect’,” a workshop for discussion and conversation on pitching to cut through the clutter and land the coverage you seek. This media roundtable includes print, broadcast and wire outlet journalists.
The panel will read sample pitches that were effective, and others that did not make it past the delete button. ‘Pitch Perfect’ is meant to be constructive and involved, and sample pitches and ideas are encouraged. This workshop enables you to take the time to get constructive feedback from reporters that work closely with PR personnel.
Panelists include Jayne O’Donnell from USA Today and reporters from The Washington Post, CNN and AP. Attendees can submit their pitches beforehand to be read without attribution by a PRSA-NCC volunteer, or they can bring their pitches with them to “live-pitch” throughout the workshop. Pitches will also be accepted on the event morning via Twitter by using hashtag #PRSANCC. It is not required to pitch a story; you can simply come and learn.
For more information and to register check out the PRSA website and sign up!
Cost: $35 PRSA/WWPR Members
$10 extra at the door
Date & Time: January 16, 2013 – 8:00 a.m. to 10:00 a.m.
Location: Navy Memorial
701 Pennsylvania Ave., NW
Metro: Navy Memorial/Archives (yellow and green lines)