As 2013 heats up, media trends are beginning to change.  As experts predict the future, PR professionals must decide which old media developments to stick to and which to new ones embrace.  Not only do clients expect this, but they depend on the hottest media trends of the year.  Here’s a peek at what’s new for 2013:

2013 Sparklers

1. The respected journalist.  It is recognized that as the world of blogging and news reporting has heightened, the quality of reporting has declined.  When Hurricane Sandy swept the Northeast, photoshopped pictures and
captured images from movies circulated the social media network.  Since misinformation and rumors are able to spread like wildfire, journalists using reliable sources are in high demand for 2013.

2. The picture in the story.  Since development of picture sharing platforms such as Instagram and Pinterest, it seems no article is complete without a visual.  Whether it’s a filtered imagine of the snowstorm or a simple picture of a recipe, PR professionals are pushing visual content get the attention of consumers.

3. PR goes mobile.  Brevity is priority in the changing world of smart phones.  Twitter requires 140 characters or less and some mobile platforms such as Facebook, limit space for text.  Although these devices expand our connectivity, patience can slump.   By creating mobile-friendly content, news outreach will become easier and faster, a must for successful PR professionals.

4. LinkedIn is the new Facebook.  Those embarrassing pictures from your younger years will no longer haunt your resumes.  As more companies lean towards LinkedIn, it becomes easier to recognize employment potential.  By implementing “endorsing” capabilities, the site validates and encourages users to showcase their skills and experience.  Finally, when LinkedIn users utilize the site to its fullest potential, journalists will use it for identifying sources and researching breaking news.

5. Social gets serious.  Recently, the Israeli Defense Force and Hamas militaries used Twitter to communicate to government officials and the public about the Israeli-Palestinian conflict.  Since Americans have demanded clarity from the government, communities nationwide will be sharpening their social media skills.  The 2012 presidential election generated record-breaking twitter activity, so naturally a political interest will increase over the New Year.

6. PR stakes its social media claim.  As companies recognize the usage of social media, PR agencies are taking on a new role.  Companies are reaching out to agencies to organize social media content and present their stories digitally.  Although organizations can reap rewards from Twitter and Facebook, PR professionals will be able to monitor and direct threats elsewhere.

Regardless of what clients PR professionals serve, 2013 will be a year of change and transformation for the field.  Firms and agencies are adapting to a changing world of digital media and continually maintaining it.