The public relations plan is one of the most crucial documents you will produce in your career, but it isn’t always clear how to write one, and write it well. PRSA-NCC is hosting “How to Write a PR Plan,” a workshop open to all professionals at any stage of their career. This hands-on event will feature two panelists, Mitchell Marovitz, Ph.D., APR, of University of Maryland University College, Lauren Lawson-Zilai of Goodwill Industries International as well as moderator Erica Hiar of Merritt Group.

Mitchell Marovitz, Ph.D., APR, teaches graduate-level public relations and management courses as an adjunct professor at the University of Maryland University College. With more than 25 years in corporate public relations, he also serves as a member of the Universal Accreditation Board and is the treasurer of PRSA-NCC.

Lauren Lawson-Zilai is the director of public relations and national spokesperson for Goodwill Industries International. She leads the external communications including media relations, crisis communications, video production and celebrity spokespeople initiatives. Lauren chaired the 2012 Thoth Gala and is the 2013 Board Secretary of PRSA-NCC.

Attendees will leave with a plan that:

  • Outlines an organization’s goals, objectives, strategies, tactics and measurement metrics on a specific timeline and budget through a well-reasoned, research-based foundation.
  • Can be written for a wide array of applications, such as building awareness of a brand, setting the agenda around an important issue, launching a new product or service, or almost any specific goal you have for engaging with key audiences.
  • Sets a road map for your team to achieve consensus and support from decision makers.

Cost: $35 PRSA/WWPR Members

$55 Non-members

$10 Students/Retirees

$10 extra at the door

Date & Time: March 20, 2013 – 8:00 a.m. to 10:00 a.m., Registration and Networking at 8:00, Program Begins at 8:30 a.m.

Location: Navy Memorial

701 Pennsylvania Ave., NW
Washington, DC

Metro: Navy Memorial/Archives (yellow and green lines)