PRSA-NCC Presents “Perfect Pitching: Winning over Journalists and Bloggers in the New Media Landscape” on June 26th at 8:30 a.m.

As any PR expert will tell you, developing a compelling media pitch is an important step when trying to attract the attention of journalists and bloggers. The media industry is booming and as it does, it is becoming more important to create attention-grabbing pitches that will actually gain publicity.

Hear from media pitching coach, Michael Smart, as he offers hundreds of intensely practical tips that will immediately boost your media and blog coverage. Learning how to pitch to and through different media outlets – whether that be to bloggers or journalists, over the phone, or through email – can be tricky so Michael will teach you all of the ways to navigate these approaches.  People Michael has trained have scored coverage on the front page of the New York Times, in the Wall Street Journal, USA Today, and on CNN and NBC’s Today Show.

Attendees will learn:perfect pitching

  • How to take advantage of the upheaval in the media industry
  • Eight “story boosters” that turn ordinary news into stories journalists and bloggers crave
  • The anatomy of a perfect phone and email pitch
  • Foolproof ways to determine the correct journalists and bloggers to approach
  • What to say or write to grab their attention every time
  • How pitching bloggers is similar to – and different from – pitching other media
  • The secret test journalists subconsciously apply to every pitch that has nothing to do with newsworthiness
  • Four proven formulas for winning email pitch subject lines
  • A specific pattern for knowing exactly when to follow up with your media contacts—and when not to
  • What most annoys journalists and bloggers, and how to avoid it!

Michael Smart, principal of MichaelSMARTPR, has been landing top-tier coverage for 14 years. He’s also trained more than 4,500 communicators across the globe how to boost their media and blog placements, including pros from Allstate, Disney, Verizon, Edelman, Fleishman-Hilliard, the EPA, a U.S. Senator’s office and many other companies, associations, and non-profits, large and small. Michael has twice been a top-rated presenter at the PRSA International Conference, and he partners with PRSA to offer daylong pitching workshops and national webinars on the topic.

Wednesday, June 26, 2013 from 8:30 a.m. to 1:00 p.m. (continental breakfast included)Cost: $155 PRSA and WWPR Members, $195 Nonmembers, $100 student/retirees

Location: Ogilvy Public Relations, 1111 19th Street, NW, 10th Floor, Washington, DC 20036

Register at:


PHONE: 301-664-6448
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Suite 300
Bethesda, MD 20814

Send an email to EVP & Founder Susan Matthews Apgood at

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