Crisis Communications and Social Media are synonymous in today’s instantaneous electronic and wireless world. Whether social media picks up on a crisis as it happens and furthers it in real-time, or whether social media actually instigates it, no crisis response or crisis communications plan is complete without a social media component.
This timely, interactive workshop will expose you to real crises and how social media was a key factor in the stories going viral and garnering major headlines. Two crisis communications experts will present selected case histories, and examine – with audience participation and role playing – how the responses were handled, and what lessons were – or should have been – learned. There will be many very useful takeaways.
- Andrew Gilman, President and CEO of CommCore Consulting Group. Andy was part of the team counseling Johnson & Johnson during the Tylenol 1 crisis in the early 1980s; he helped prep former J&J Chairman James Burke for his 60 Minutes interview. He worked with Lockheed Martin after the shuttle explosions, the FBI after 9/11, the government of Canada during the fatal SARS outbreak in 2003, and senior Federal Reserve officials during the bank crisis of 2008-2009. He handled crisis communications planning for the Archdiocese of Washington DC during Pope Benedict’s visit to the capital in 2008. A former journalist and a lawyer, Andy is author of the highly-regarded book “Get to the Point.”
- Roger Conner, Principal of Conner Communications and former Vice President of Communications for Marriott International. Roger spent 25 of his more than 30 years in corporate communications at Marriott. He was point man during the loss of Marriott’s World Trade Center hotel during the 9/11 attack, after the assassination of Rabbi Meir Kahane at the New York Marriott Eastside, and during the Jakarta and Islamabad bombings of Marriott properties. Most recently he was Senior Director of Communications and Marketing for Catholic Charities USA, the third largest nonprofit in the United States.
Cost: $35 PRSA, WWPR & BPRS Members $55 Non-members $10 Students/retirees; $10 more at the door
Location: Navy Memorial 701 Pennsylvania Avenue, NW Washington, DC 20004; Metro: Navy Memorial/Archives (green/yellow lines)