By now everyone knows that Google changed press release visibility in 2013.  So what’s left?  What are the new rules (and tools) for crafting and distributing news releases and content that engages and activates your key audiences?

Panelists Will Include:  


This Event Will Cover the Following:

This interactive workshop will review Google’s “new rules” affecting press releases and arm you for PR in a post-Google world.  Our speakers will provide ideas and tips you can implement immediately to increase the ROI of your press release.  This discussion will include the kinds of content that drives conversations on social media.  This is what ultimately will give your news higher search engine rankings.  In other words — SEO is out… Content and sharing is in!

The speakers, Serena Ehrlich and Anthony Shop, will discuss content creation and distribution in 2014 – from crafting to distribution to measuring and adjusting all to maximize results and help you meet your overall communication goals.

Moderator is:

Danny Selnick: Co-chair Professional Development Committee PRSA-NCC


$35 PRSA and WWPR Members

$55 Non-members

$10 Students/Retirees

$10 additional at the door

When and Where:

Wednesday, February 19, 2014, from 8:00 a.m. to 10:00 a.m.

8:00 to 8:30 a.m. – Networking, registration, continental breakfast

8:30 to 10:00 a.m. – Program

Navy Memorial

701 Pennsylvania Avenue, NW

Washington, DC  20004

Metro: Navy Memorial/Archives (green/yellow lines)


Register Here




PHONE: 301-664-6448
7508 Wisconsin Avenue
Suite 300
Bethesda, MD 20814


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Send an email to EVP & Founder Susan Matthews Apgood. We will respond within one business day. Or, email Susan directly at

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