Join PRSA-NCC for “A Day in the Life of a Press Secretary: What Washington Communicators Need to Know to Reach the “Keys” to Decision-Makers.”


Communicators are the rhetorical muscle behind the lobbyists who walk the halls of government.  They create and shape the messages for media, the public, and stakeholders. In this workshop, you’ll hear from press secretaries and communications directors who will talk about a typical day:

  • What they read to stay abreast;
  • How they work with media, both proactively, and reactively;
  • How politics impacts their work and decision-making; and
  • How they work with allied communicators and opponents.

Date: Wednesday, July 16, 2014

Time: 8:00AM to 10:00AM

8:00-8:30am: Networking, registration, continental breakfast

8:30-10:00am: Program and Q&A

Location: U.S. Navy Memorial and Heritage Center

701 Pennsylvania Avenue, N.W.

Washington, DC 20004

Metro: Navy Memorial/Archives (green/yellow lines)

Cost: (Includes continental breakfast)

$35 PRSA and WWPR Members

$55 Nonmembers

$10 Students/Retirees


  • Reid Walker, communications director, US Senate Committee on Indian Affairs (Reid will talk about issues affecting Indian country and the debate over the Redskins team name)
  • Tiffany McGuffee, communications director for US Representative Phil Roe (R-TN)
  • Pedro Ribeiro, director, Office of Communications, Executive Office of DC Mayor Gray
  • Ryan Daniels, press secretary, US Department of Transportation
  • Danny Selnick: Moderator and co-chair Profession Development Committee PRSA-NCC, SVP Strategic Markets: Business Wire

Register Now



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