From finding the perfect party decoration D-I-Y to a place for companies to foster their brand image, creative social media site and app Pinterest promises to spark your interest. Founded by Ben Silbermann, a Yale graduate and childhood bug collector, and Evan Sharp, a Columbia educated architect, Pinterest has captivated everyone from artsy moms to young tech fanatics. The site allows you to discover ideas for any project or interest you have, hand-picked by people that you choose to follow or anyone using Pinterest.
With the amount of Pinterest users soaring through the millions since its debut in March 2010, you’re probably familiar with it already and may have an account of your own. Although Pinterest is popular for personal use, it can be especially useful for companies. “Coming up with creative ideas to showcase information visually helps tell your story AND sell your story,” says Carrie Morgan, consultant and founder of Rock the Status Quo in her Pinterest blog post for Social Media Today. With the option to join as a business instead of an individual, Pinterest offers several perks that may increase your brand’s visibility to consumers and provides analytics for your reference.
PR professionals, in particular, may find Pinterest especially helpful for visually communicating their work and connecting with reporters. With the relationship between reporters and PR folks being so important and mutually beneficial, Pinterest is an efficient and easy way to provide reporters with all the information they need to cover your story. How many times has a reporter or journalist asked you for more information, requested a photo or inquired about a bio of your spokesperson? By using Pinterest boards, it’s easy to organize all of your project materials into neat clusters relevant to your clients and reporter contacts. You might want to create boards for:
- Spokesperson Headshots
- Company & Client Logos
- Event Photos & Action Shots
- Audio & Video
- Spokesperson Bios
- News Releases
- Relevant Reports
Organization and easy access is key to keeping your reporter friends happy. Once you’ve gotten your Pinterest account in order, here are some things to remember:
- Be descriptive in text – Not only do captions help orient reporters with what they’re looking at, they are also helpful for SEO purposes. “Be sure to fill out each pin description with as much detail as possible about that news story or speaking gig. Better yet, wrap in a keyword or phrase. You’d be surprised how Google-friendly Pinterest is,” says Morgan.
- Tag other pinners – Much like Twitter and Facebook, Pinterest allows you to tag other Pinterest members that you follow to draw their attention to the pin and link the pin to their profile.
- Incorporate hashtags – Again similar to Twitter and Facebook features, hashtags on Pinterest help you group your pins with other pinners’ related material, and make them more visible in specific searches.
- Add the “Pin It” button to your website – Pinterest business profiles and some blog platforms allow you to place the “pin it” button on your webpages to invite viewers to bookmark your content on their Pinterest boards.
- Use your secret boards – Secret boards are only visible to you and people you invite to see them. They are perfect for distributing material to select reporters or clients without all your followers seeing.
If used effectively and consistently, Pinterest can become a great content distribution strategy for your PR purposes. By incorporating Pinterest into the way you communicate with reporters, it solidifies your brand’s reliability to release all of the necessary resources for great coverage and cuts out much of the back-and-forth between reporters and PR pros. Thank you, Pinterest, for being such a comprehensive platform for our personal pleasures and workplace needs.