“It has become appallingly obvious that our technology has exceeded our humanity.” – Albert Einstein
Whether or not you agree with Einstein’s food for thought, we can all admit that the technology revolution has transformed the way we live. It has expanded our universe more than we could’ve ever imagined, changed the way we communicate and defied geographic boundaries to connect us with people all around the world. Devices, databases, apps and more get updated every day and new products constantly hit shelves (or app stores).
As PR pros, we are always striving to keep up. In light of changes already made to technology referenced earlier in this series since I’ve written each respective post, here are some updates from my favorite social media news site, Mashable:
Blog 2: LinkedIn
- Partnered with Evernote’s business card scanning feature and dropped CardMunch to help users more easily connect new people to their network;
- Unveiled a new app to help with job searching;
- Bought a news app to inform users of alerts within their network;
- Overhauled its business contacts app to increase efficiency;
- Redesigned the image of mobile profiles to put relationships into context; and
- Defied second-quarter earnings expectations.
Blog 3: Twitter
- Is testing a new translated hashtags feature that will allow users around the world to more easily communicate over the same topics;
- Bought startups Mitro, CardSpring and TapCommerce;
- Upgraded direct messaging and analytics;
- Began supporting GIF files; and
- Reported a rise in government requests for information.
Blog 4: Instagram
- Added or improved ten new photo editing features including: adjust, brightness, contrast, warmth, saturation, highlights, shadows, vignette, sharpen and filter strength;
- Has rumors swirling about the potential release of a new app called Bolt, Instagram’s version of Snapchat; and
- Will start showing in-feed ads to international users that are tailored and targeted to those regions.
Blog 6: Online PR Professional Development
- NPR rolled out new app, NPR One to provide curated content: personalized public radio recommendations based on location, interest and listening history.
Blog 7: Pinterest
- Added “send-a-pin” direct messaging feature to share images and plan projects with friends;
- Started allowing pinners to follow interest categories, in addition to following other pinners;
- Released its app to Windows smartphone users; and
- Expanded “promoted pins” to all businesses to try to engage more advertisers and allow them to set up their own promotions.
Clearly, technology moves faster than we can keep up with. Nevertheless, its continual changes have the potential to advance the PR field and help us be more efficient, productive and strategic. Hopefully this blog series made you consider how technology can assist you better in your career.