“It has become appallingly obvious that our technology has exceeded our humanity.” – Albert Einstein


Whether or not you agree with Einstein’s food for thought, we can all admit that the technology revolution has transformed the way we live. It has expanded our universe more than we could’ve ever imagined, changed the way we communicate and defied geographic boundaries to connect us with people all around the world. Devices, databases, apps and more get updated every day and new products constantly hit shelves (or app stores).

As PR pros, we are always striving to keep up. In light of changes already made to technology referenced earlier in this series since I’ve written each respective post, here are some updates from my favorite social media news site, Mashable:

Blog 2: LinkedIn

Blog 3: Twitter

Blog 4: Instagram

  • Added or improved ten new photo editing features including: adjust, brightness, contrast, warmth, saturation, highlights, shadows, vignette, sharpen and filter strength;
  • Has rumors swirling about the potential release of a new app called Bolt, Instagram’s version of Snapchat; and
  • Will start showing in-feed ads to international users that are tailored and targeted to those regions.

Blog 6: Online PR Professional Development

  • NPR rolled out new app, NPR One to provide curated content: personalized public radio recommendations based on location, interest and listening history.

Blog 7: Pinterest

Clearly, technology moves faster than we can keep up with. Nevertheless, its continual changes have the potential to advance the PR field and help us be more efficient, productive and strategic. Hopefully this blog series made you consider how technology can assist you better in your career.

Stay tuned…



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