Research shows that photos, videos and infographics are more eye-catching and more memorable than plain text.  Add emotion, plot twists and music and the viewer experience is unforgettable. But what about all the content that flopped, and didn’t cause us to buy, donate, volunteer, or sign up?


The workshop is presented by the PRSA-NCC Professional Development Committee, and will be held on Wednesday, September 17, 2014 from 8:00am to 10:00am. Panelists will share their tips, and show examples to help create hits, not flops.

Panelists will include:

Moderator: Meredith Williams, MPH, Principal Associate at Abt Associates

We’ll hear:

  • Why “viral” cannot be promised
  • What real-world content works and why
  • Whether to use “in-house” capabilities vs. hiring vendors
  • Tips for understanding costs and time lines
  • Helpful tools and resources
  • Ways to measure ROI

Cost: (includes continental breakfast)

$35 PRSA and WWPR Members

$55 Nonmembers

$10 Students/retirees

$10 additional at the door


Navy Memorial

701 Pennsylvania Avenue, NW

Washington, DC  20004

Metro: Navy Memorial/Archives (Green/Yellow Lines)

Register Now