1_Susan_M_Apgood_WOYThe National Capital Chapter of PRSA has announced its leadership team for 2015. Susan Matthews Apgood, president and CEO of News Generation, has been named to the board of directors as a Vice President.

According to PRSA-NCC, “The board oversees the chapter’s more than 50 annual professional development and awards programs designed to advance professionalism and support career growth.” In her role as Vice President, Susan will be responsible for working towards the overall success of the Chapter, its events, and professional development programming. She will have the opportunity to work in conjunction with the Chapter’s many committees by acting as a liaison between the board of directors and many of the committees by guiding them, offering her assistance and reporting on their accomplishments and future plans.

“I’m looking forward to working even more closely with the Chapter in 2015,” Susan says. “Having volunteered in Chapter leadership positions since 2009, this feels like the right next step. I know this experience will help the advancement of the Chapter. And, also I know this experience will also help me grow personally and professionally.”

In 2014, Susan was PRSA-NCC’s Sponsorship chair and PRSA International’s Sponsorship co-chair for the International Conference. She was also a finalist for the WWPR Woman of the Year with fellow PRSA-NCC Vice President, Lauren Lawson-Zilai of Goodwill Industries.  In 2012 and 2013, Susan was the co-chair of PRSA-NCC’s Professional Development Committee. In December of 2013, her work was honored with PRSA-NCC’s Platinum Award for continual outstanding service to the chapter.

Susan has been a PR practitioner for more than 20 years, and is active in numerous volunteer positions throughout the public relations community as well as her personal communities. In 1997, she started and built News Generation, an issue-driven agency specializing in using broadcast media relations to earn coverage for associations, non-profits, government agencies, and clients of PR firms.


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