Advanced technology and social media have irrevocably altered the news gathering landscape. The changes are particularly stark in broadcast journalism, making placement of big TV and radio stories even more difficult than in the past.

How do the PR pros do it? And what are broadcast journalists looking for from PR professionals?

This event will explore:

  • Best practices for working with broadcast journalists
  • Examples of the kinds of stories that appeal to TV and radio reporters
  • How do you ensure that your spokesperson gets on the air and knocks it out of the park

The following panel of PR professionals and working journalists will combine forces to provide tips and strategies to help you get your story on the air:

  • Kim Varner, senior account supervisor, Hager Sharp
  • Norida Torriente, associate director, public relations and external relations, Children’s Hospital Association
  • Richard Fowler, media affairs, American Federation of Teachers
  • Wendy Bailey, executive producer, WUSA9
  • Jennifer Vasquez, content producer, NBC News

Cost: $35 PRSA & WWPR Members; $55 Nonmembers; $10 Students/Retirees; $10 more at the door

Time & Date: Wednesday, February 18, 2015, from 8:00 to 10:00 a.m. with 8:00 to 8:30 a.m. networking, registration, and continental breakfast &  8:30 to 10:00 a.m. for Program & Q&A

Location: U.S. Navy Memorial (701 Pennsylvania Avenue, N.W. Washington, DC 20004), Metro: Yellow/Green lines at Navy Memorial/Archives. For directions/parking, visit

Register here


PHONE: 301-664-6448
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Suite 300
Bethesda, MD 20814

Send an email to EVP & Founder Susan Matthews Apgood at

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