prsa-logoJoin PRSA-NCC on Wednesday, April 22 for an informed discussion on native advertising, a new trend in advocacy communication and advertising. Also known as sponsored content, native advertising places high quality journalistic content from brands and advocacy organizations right next to the editorial content in targeted publications. Since simply creating compelling content without strategically distributing it is not enough, some media strategists have turned to native advertising as an innovative way to engage their audience.

The event will explore:

  • What the top publications and online platforms are doing to build native advertising offerings
  • The rapidly changing distinction between editorials and advertisements, and how audiences are reacting to sponsored content
  • How native advertising fits into an organization’s existing advocacy and communications strategies
  • How communications professionals are measuring a native advertising campaigns’ effectiveness

Speakers will include:

  • Kelly Andresen, Director, Ad Innovations & Product Strategy, The Washington Post
  • Jean Ellen Cowgill, President, Atlantic Media Strategies
  • Jeff Pyatt, Head of Global PR, Outbrain
  • Jonathan Rick, The Jonathan Rick Group

Moderated by Matt Bennett, Senior Vice President and D.C. Practice Lead, Racepoint Global

The event will be held on Wednesday, April 22nd from 8:00-10:00 a.m.

8:00-8:30am – Registration, networking, continental breakfast

8:30-10:00am – Program and Q&A


$35 PRSA and WWPR Members

$55 Nonmembers

$10 Students

$10 more at the door


U.S. Navy Memorial

701 Pennsylvania Ave., NW

Washington, DC 20004

(Metro: Archives-Navy Mem’l Penn Quarter; Green and Yellow lines)

Register through PRSA-NCC here