It’s a cold February Tuesday at 5:30 in the morning, and the broadcast studio at the National Press Club is buzzing with people. Hair and makeup, caterers, producers, engineers, directors, camera operators, PR pros, spokespeople. We’re all getting ready for a whirlwind morning of back-to-back radio interviews, television interviews and a press conference. All in about five hours.

The first annual State of the Union in Mental Health and Addiction, presented by Patrick Kennedy of The Kennedy Forum and Dr. David Satcher of the Morehouse School of Medicine, was announced in a press conference that morning, sandwiched between twenty-five radio and television interviews.

We were fortunate to work with Quirk Communications on planning this time and resource-efficient morning. Between the twenty-five radio and television interviews conducted, news coverage of the State of the Union in Mental Health and Addiction reached millions of listeners and viewers.

Sometimes the most resource and budget-efficient plan for a big announcement is to pair your news conference with radio and/or satellite media tours, all taking place the same morning. Your spokespeople and your communications team are all in one place, you’re reaching people all across the country over various mediums in just a matter of a few hours, and your spokespeople are totally immersed in the topic and have the opportunity to really get comfortable talking to reporters on the subject.

Do you have any questions about logistics of partnering outreach services? Want to learn more about ways you can make it work for your announcement or event? Contact Susan at sapgood@newsgeneration.com or 301-664-6448.

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