Do you wish your last campaign was targeted more strategically? Do you ever wish you could be a fly on the wall in a newsroom to know when to catch a reporter to pitch them your interview? How can you most effectively earn the radio coverage you desire?

News Generation President & Co-Founder, Susan Matthews Apgood, answered these questions in her presentation at the 2015 Chesapeake Conference. Hosted by the PRSA Maryland chapter on Thursday, June 4, 2015, the conference accommodated some of the top communicators in the Maryland area. In a line-up of top-notch communications and PR experts speaking at the conference, Susan shared her expertise specifically related to getting your spokesperson or client on the radio – a time and cost-effective medium for earning media hits.

After the session, attendees asked great questions, including: How do you handle differently pitching syndicated shows that have a producer and a host? What if a producer wants the story, but the host doesn’t? Also, how do you most efficiently research what morning shows have a format that allows for interviews?

To follow the conversation from the conference, search #Chessie15 on Twitter.



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