Join PRSA-NCC on Wednesday, July 22nd for a media training workshop discussing how your organization can better communicate with reporters.


Knowing what to say, and how to say it, is crucial under any circumstance but especially important when representing your organization to journalists. However, not everyone is trained and experienced in working with reporters, and how to handle their questions and properly tailor their responses.

This workshop will address topics such as how to respond when a reporter reaches out, how to develop on-target talking points, and how to meet the specific challenges presented by broadcast interviews. The panelists will include Ed Barks, President of Barks Communications and Carol Buckland, Executive Communication Coach at The Communication Center. It will be moderated by News Generation’s own President and Co-Founder, Susan Apgood.

The event will cover:

  • How to create quotable quotes and deliver them will confidence;
  • How to manage tough questions;
  • How to work effectively with reporters;
  • How to hone a concise, memorable message that advances your organization’s goals; and
  • How to leverage your communication strategy for the long haul.

The event will be held on Wednesday, July 22nd from 8:00 a.m. – 10:00 a.m.


$35 for PRSA and WWPR Members

$55 Nonmembers

$10 Students/retirees

$10 additional charge at the door

Online registration will close at 10:00 a.m. on Tuesday, July 21.


U.S. Navy Memorial & Heritage Center

701 Pennsylvania Avenue NW

Washington, D.C. 20004

For directions/parking, visit

Metro accessible from the Yellow/Green lines at Navy Memorial/Archives.

Register Now.


PHONE: 301-664-6448
7508 Wisconsin Avenue
Suite 300
Bethesda, MD 20814


Copyright News Generation, Inc. 2019

Certified Woman Owned Small Business (WOSB) and Women's Business Enterprise (WBE)

Send an email to President and CEO Susan Matthews Apgood. We respond within one business day.

Or, email Susan directly at

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