We recently had the privilege to partner with Press Uncuffed, a campaign launched by journalism students at the University of Maryland and their professor, Pulitzer Prize-Winning Washington Post Reporter Dana Priest, to raise money to free imprisoned journalists around the world by selling bracelets with their names. The project was managed through RoseComm, a long-time partner of ours.
This campaign was the winner of our summer 2015 pro bono application. It bridges the issue-based work we do on behalf of clients every day, with work in support of our journalist colleagues. We are also proud to support these University of Maryland students in their mission to spotlight the human cost of courageous reporting, something we often take for granted in the United States. Press Uncuffed is done in partnership with and support of the Committee to Protect Journalists (501c3). The money supports CPJ in their emergency assistance efforts.
Dana Priest was the spokesperson for the radio media tour, and completed interviews with stations and networks across the country. We targeted stations and networks in the top-25 media markets, with a focus on Boston, New York, San Francisco, and Washington D.C. News, talk, and adult formats with heavy talk were the focus of the pitching. This RMT garnered one of our highest number of impressions to date for the year.