On the morning of Wednesday, August 9th, PRSA-NCC will host a how-to workshop on search tools.
We’ve heard of Search Engine Optimization (SEO) and Search Engine Marketing (SEM), but do we know what they are or how they work? Accessing and utilizing search tools have become the critical keys to success in the communications and public affairs worlds.
This workshop will be led by Aaron Guiterman, a leading digital strategy expert and Senior Vice President of Strategy and Planning at Edelman, and will explore in-depth how to benefit from the power of search in executing campaigns. Guiterman specializes in using custom research to build brands, form reputations, and alleviate crises.
The event will be held on Wednesday, August 19th from 8:00 a.m. to 10:00 a.m. Programming will start at 8:30 a.m. with networking running from 8:00 to 8:30 a.m.
$35 PRSA and WWPR Members
$10 additional charge at the door.
Register BEFORE Tuesday, August 18th at 10:00 a.m.
U.S. Navy Memorial & Heritage Center
701 Pennsylvania Avenue, NW
Washington, DC 20004
For metro/parking information, please visit the U.S. Navy Memorial & Heritage Center website.
For more information and registration, please visit the PRSA-NCC website.