Each year radio stations are ranked based on the revenue they have earned. According to Pew Research Center, stations have the opportunity to earn revenue through “spot”, digital, network and off-air advertising. In a recent article, the Washington Business Journal ranked 25 radio stations in Washington D.C., Maryland and Virginia based on the revenue they earned in 2014.
Not surprisingly because of performance in past years, the number one station on the list is WTOP-FM, the #1 News station in D.C. On a nationwide list of the top ten radio stations by revenue compiled for BIA/Kelsey, WTOP is second on the list. Of the stations on Washington Business Journal’s list, in the top ten, three are news stations and five are adult format stations, including Urban Adult Contemporary and Contemporary Hits.
Of the top ten earning stations, WAMU-FM experienced an increase in advertising revenue, earning $23.7 million in 2014 compared to $22.13 million in 2013. As we look to next year, it will be interesting to follow stations’ earned revenue and what factors it will be influenced by. One thing will remain constant. Stations will continue to depend on pitched content now more than ever.