This week, we look at another Montgomery County organization doing great work for the community. Cornerstone Montgomery specializes in comprehensive community and evidence-based mental health and substance use treatments and interventions. It serves more than 2,400 adults and transition-aged youth through their various programs geared toward empowering and transforming their lives. The organization offers residential and psychiatric rehabilitation, day and vocational programs, clinical support, residential crisis and studio art programs.
Development and communication: building strong relationships
In the nonprofit world, it is fundamental for development and communications efforts to align. Successful fundraising depends on an organization making a strong case for its cause. According to nonprofit answer guide, an organization’s fundraising dollars increase when its message is clear and focused. Targeted messaging gives organizations the momentum needed to build lasting relationships that produce maximum results.
“Every good mission that is working hard deserves public support. But it is usually already there,” says Cornerstone Montgomery’s Chief Development Officer, Heidi Webb. She recognizes that a good fundraiser knows how to utilize an existing audience base and make organic connections. Part of Webb’s strategy in relationship building requires getting to know her audience and key constituents gradually. “When you first meet someone you won’t move in together right away,” says Webb. “You take them to get coffee first.”
How Cornerstone Montgomery is leading the way in integrated health
Cornerstone Montgomery is part of a national and state effort to integrate medical and behavioral health services in Maryland. They recognize that in order to best serve individuals with behavioral health concerns, they must address the risk for chronic bodily conditions as well. “When you don’t have that connection – you miss the mark,” says Webb. Integrated health services are offered through Cornerstone Montgomery’s Psychiatric and Residential Rehabilitation programs.
Below, Webb speaks on why mental health matters:
— Cornerstone (@CornerstoneMoCo) August 19, 2015
What’s next for Cornerstone Montgomery?
An integrative new facility is in the works. In partnership with Interfaith Works and CCI Health and Wellness, Cornerstone Montgomery is organizing, “The Shortest Path to a Better Life.” This comprehensive care facility will provide individuals in Montgomery County with all of the support and services they need under one roof so they can quickly build a healthy and self-sustaining life.
For more information about Cornerstone Montgomery visit, http://www.cornerstonemontgomery.org/.