prsa-logoAs communications professionals, it is important for us to know the difference between a crisis and an issue. We must know how to define a crisis in order to react to it properly and build a PR strategy that is effective and efficient. Do you know how to recognize a crisis? Join PRSA-NCC on Tuesday, April 19 to learn more. Susan Apgood, president and CEO of News Generation, will moderate. Panelists include:

  • Maureen Donahue Hardwick, partner in Government and Regulatory Affairs Practice Group, Drinker Biddle & Reath LLP
  • Jim Moorhead, Managing Director Public Affairs & Crisis, Burson-Marsteller
  • Nick Peters, Senior Vice President, CommCore Consulting Group

Attendees will learn:

  • How can you identify a crisis?
  • What steps can you take to prevent crises from occurring?
  • How do you manage a crisis?
  • Can crises occur on social networks?
  • How do you know what to say, when to say it, or where to say it?
  • How do you craft a crisis communications plan so the infrastructure to respond is in place?
  • How can you monitor reactions?
  • What lessons can you learn from previous case studies?

Date &Time:

This event will be held on Tuesday, April 19th from 8:30 a.m. – 10:00 a.m. Registration and continental breakfast will be held from 8:00 a.m. – 8:30 a.m.


U.S. Navy Memorial

701 Pennsylvania Avenue, NW

Washington, DC 20004

Metro: Archives/Navy Memorial (yellow & green lines)


$35 PRSA, WWPR & BPRS members

$60 Non-members

$10 Students/Retiree

Online registration will close at 10:00 a.m. on Monday, April 18

$10 additional at the door

Register here.



PHONE: 301-664-6448
7508 Wisconsin Avenue
Suite 300
Bethesda, MD 20814


Copyright News Generation, Inc. 2019

Certified Woman Owned Small Business (WOSB) and Women's Business Enterprise (WBE)

Send an email to President and CEO Susan Matthews Apgood. We respond within one business day.

Or, email Susan directly at

14 + 5 =