As communications professionals, it is important for us to know the difference between a crisis and an issue. We must know how to define a crisis in order to react to it properly and build a PR strategy that is effective and efficient. Do you know how to recognize a crisis? Join PRSA-NCC on Tuesday, April 19 to learn more. Susan Apgood, president and CEO of News Generation, will moderate. Panelists include:
- Maureen Donahue Hardwick, partner in Government and Regulatory Affairs Practice Group, Drinker Biddle & Reath LLP
- Jim Moorhead, Managing Director Public Affairs & Crisis, Burson-Marsteller
- Nick Peters, Senior Vice President, CommCore Consulting Group
Attendees will learn:
- How can you identify a crisis?
- What steps can you take to prevent crises from occurring?
- How do you manage a crisis?
- Can crises occur on social networks?
- How do you know what to say, when to say it, or where to say it?
- How do you craft a crisis communications plan so the infrastructure to respond is in place?
- How can you monitor reactions?
- What lessons can you learn from previous case studies?
This event will be held on Tuesday, April 19th from 8:30 a.m. – 10:00 a.m. Registration and continental breakfast will be held from 8:00 a.m. – 8:30 a.m.
U.S. Navy Memorial
701 Pennsylvania Avenue, NW
Washington, DC 20004
Metro: Archives/Navy Memorial (yellow & green lines)
$35 PRSA, WWPR & BPRS members
Online registration will close at 10:00 a.m. on Monday, April 18
$10 additional at the door