prsa-logoAs communications professionals, it is important for us to know the difference between a crisis and an issue. We must know how to define a crisis in order to react to it properly and build a PR strategy that is effective and efficient. Do you know how to recognize a crisis? Join PRSA-NCC on Tuesday, April 19 to learn more. Susan Apgood, president and CEO of News Generation, will moderate. Panelists include:

  • Maureen Donahue Hardwick, partner in Government and Regulatory Affairs Practice Group, Drinker Biddle & Reath LLP
  • Jim Moorhead, Managing Director Public Affairs & Crisis, Burson-Marsteller
  • Nick Peters, Senior Vice President, CommCore Consulting Group

Attendees will learn:

  • How can you identify a crisis?
  • What steps can you take to prevent crises from occurring?
  • How do you manage a crisis?
  • Can crises occur on social networks?
  • How do you know what to say, when to say it, or where to say it?
  • How do you craft a crisis communications plan so the infrastructure to respond is in place?
  • How can you monitor reactions?
  • What lessons can you learn from previous case studies?

Date &Time:

This event will be held on Tuesday, April 19th from 8:30 a.m. – 10:00 a.m. Registration and continental breakfast will be held from 8:00 a.m. – 8:30 a.m.


U.S. Navy Memorial

701 Pennsylvania Avenue, NW

Washington, DC 20004

Metro: Archives/Navy Memorial (yellow & green lines)


$35 PRSA, WWPR & BPRS members

$60 Non-members

$10 Students/Retiree

Online registration will close at 10:00 a.m. on Monday, April 18

$10 additional at the door

Register here.



PHONE: 301-664-6448
7508 Wisconsin Avenue
Suite 300
Bethesda, MD 20814


Copyright News Generation, Inc. 2020

Certified Woman Owned Small Business (WOSB) and Women's Business Enterprise (WBE)

Send an email to EVP & Founder Susan Matthews Apgood. We will respond within one business day. Or, email Susan directly at

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