Join us on Thursday, May 12 for a hands-on & fun luncheon. Learn “Work Smarter, Not Harder: Get Your Message Heard” from local leading public relations and business professionals.

Attendees will learn hands-on tips to be able to be more resourceful and strategic, from new ways to promote an annual campaign, and how to build alliances with other organizations, to tools for staying organized. Expert panelists include:

  • Social Driver’s Anthony Shop;
  • News Generation’s Jeff Gibbons;
  • Asian Americans Advancing Justice’s Michelle Boykins; and
  • Business Wire’s Danny Selnick is the moderator.

You will learn:

  • What strategies your team can take to freshen annual projects
  • How you can revamp and re-use older material, if you don’t have the budget for new data or information each year
  • How to target your audiences on social media, and some digital & social tools you can use
  • What future trends in PR we should be keeping our eye on
  • How to build strategic alliances: what to look for and how to approach the other organizations
  • How to strategically refer business to others & build mutually beneficial relationships

Space is limited, so register early. Registration will close at 5:00 p.m. ET on Wednesday, May 11.

When:  Thursday, May 12, from noon to 1:30 p.m. (noon to 12:30 p.m.: lunch & networking; 12:30 to 1:30 p.m.: panel discussion)

Where: City Club of Washington, 555 13th Street, NW, just off Metro Center Metro Stop

Cost: $15, lunch is included

Register here using PayPal.

Questions? Email Kelsey at


PHONE: 301-664-6448
7508 Wisconsin Avenue
Suite 300
Bethesda, MD 20814


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Send an email to EVP & Founder Susan Matthews Apgood. We will respond within one business day. Or, email Susan directly at

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