jt-istock-15955447-podcastMany in our industry have jumped on the podcast bandwagon. With the success of series like Serial on NPR, listening consumers have been riveted by audio content.  While most radio listeners still listen to traditional radio, according to Pew Research, nearly one in five Americans listen to podcasts on a regular basis. And, that number is growing.

But, what is a podcast? A podcast is simply an audio file, or an MP3 file. It can include narration and series of sound bites, announcements or a conversation with your spokesperson. Typically, radio reporters, consumers and internal employees can access them. Sometimes access is limited to paid subscriptions or as a membership benefit.

There are many reasons to produce a podcast: to create an issue or value proposition; for building credibility and reputation management; for stakeholder reputation research; to provide breakthroughs in technology or medicine; and for managing an issue.

There are many ways to add value to a podcast to increase traction. That is where we come in.  We can ask questions to your spokesperson and get the very best answers from them as we do with all our recordings. Our producers are former reporters that can make a run-of-the-mill audio file get traction with your target audience. We ask questions in a reporter style, we produce afterwards taking out long pauses and ums and ohs, and creating a finished file that you can share with the press, your members, and your internal teams.

Give us a call at 301-664-6448 to brainstorm possible ideas. Stay tuned for a sample podcast in an upcoming post…

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