Data are one of the linchpins of today’s communications programs, providing critical insights and evidence. Obtaining quantitative and qualitative information is now one of the major elements of planning and execution.
There are two forms of research fundamental to successful communications programs – pre-campaign testing through surveys and focus groups to define and refine messages, and quantitative data such as opinion polls that support a point of view. The first informs strategic decisions, the second offers invaluable proof points and news. Utilizing both effectively requires careful preparation but can lead to increased communications success. Join PRSA-NCC on Thursday, June 16 to learn more about the role of research in successful communications programs.
Danny Selnick, Senior Vice President, Strategic Markets at Business Wire, will moderate. Panelists include:
- Molly O’Rourke, Partner, Hart Research
- Peter Kelley, Vice President, Public Affairs, American Wind Energy Association
Attendees will learn:
- How do you incorporate pre-campaign research into your communications approach?
- What types of research questions are needed to identify the best messages or communications themes?
- What are the best strategies to incorporate quantitative research results into daily communications?
- How do you make the case for research budgets in a time of limited resources?
- What is the difference between in-house and external research?
Date & Time:
This event will be held on Thursday, June 16th from 8:00 a.m. – 10:00 a.m. Registration and continental breakfast will be held from 8:00 a.m. – 8:30 a.m.
U.S. Navy Memorial
701 Pennsylvania Avenue, NW
Washington, DC 20004
Metro: Archives/Navy Memorial (yellow & green lines)
$35 PRSA and WWPR Members
Online registration will close at 10:00a.m. on Wednesday, June 15th.
$10 additional at the door.