As PR pros, we know the importance of building and strengthening our relationships with reporters. This was the focus of PRSA-NCC’s recent series of workshops with prsa-logomedia relations expert Michael Smart. During the workshops, Smart offered participants hands-on, practical tips and social media suggestions on how to engage and build relationships with members of the media.

The most important theme he stressed is that you must invest in your relationships with the media. Invest the time and brain space. It is a critical component of your job and helps us be more effective at what we do.

Also, pay attention to what journalists are covering. Engage with their material. Show them that you are following them, that you genuinely care about what they’re reporting. Doing so will help separate you from other PR pros. Learn their style and pitch them in a personal, customized way, and become a credible resource to journalists. When pitching, it’s equally important to show that that we’re respectful of a journalist’s time and deadlines.

How do you engage with reporters? What are some of your tips to build relationships with the media? Tweet us @newsgeneration and share.

Stay tuned…

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